For better or for worse, our jeans have seen a lot of s***. Guys usually don’t like to talk about themselves, but a good pair of raw denim tells the story for us. Raw denim jeans keeps record of your every move without the need for heartfelt words. And like anything, the better you take care of them, and the richer the experiences, the better story they will have to tell. But still there are ways to maximize, and highlight those experiences. There are a whole range of approaches to treating, customizing and stylizing your own raw denim, most of them are used by people who engage in fade contests, or raw denim challenges like Cult's Future Vintage Project. Some might be considered “cheats” to the hard-core, but to others, customizing is customizing. Do whatever works for you. Not all of these steps will fit your style, so feel free to leave any out, use them all or add your own twist or technique.