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Ron Poisson

RON POISSON
OWNER / CREATIVE DIRECTOR

Cult of Individuality has forged a reputation as an iconic streetwear brand that has stood the test of time. Over the last decade the brand has been a beacon for the non-conformist, dreamers, trailblazers, artists and people who are not afraid to be unique. The brand has become a staple for the fashion-conscious denim enthusiasts. Driven by music and fueled by a passion to outfit the streets in fashion forward looks, Cult is thriving.

The seasonal collections are inspired by the many experiences that are embodied by the wide swath of Cult- consumers and defined by popular culture.

The music inspiration helps fuel the vision for iconic fabrics and bold statements all set to a backdrop of Denim, the canvas of choice. The brand continues to evolve from denim to a wide array of fashion staples that make up the majority of its current offerings.

Ron Poisson the creative director, designer and co-founder uses his personal style, cultural exploration, and freedom of expression to cultivate each collection. As a music enthusiast and front man of his own band, music remains a consistent theme and beacon for his creative vision.

Ron known globally for his expertise in wash treatments creates skillfully crafted symphonies in “rip and repair” style which has been his signature for years, despite changes in trends. A surfing enthusiast from Rhode Island, Poisson has a zealous work ethic that continues to turn out new street fashion collections.

The Cult collections feature refreshed takes on the classics, old methods mixed with new washes – all uniquely worn, weathered and personalized. Cult has become an official “Streetwear” brand for the” Individual” consumer who gets high off a cocktail of vintage embellishment, selvage, and rebellion- tied together with impeccable craftsmanship.