Cult of Individuality co-founder and lead designer Ron Poisson has a passion for authenticity. And that passion has turned him into both a student and expert of denim. Whether it is exploring new fabric treatments or re-creating the telling nuances of vintage workwear, Ron has a passion to make denim that draws on historical cues while promising the wearer something new. And nowhere is that passion more evident than in Cult's new 18 oz. Rebel Strait denims. Recently Ron sat down to speak with us about these exciting new jeans from Cult.