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Spiff TV, Carlos Suarez, moves around the proverbial chessboard with meticulous sway, always predicting the upward trend in music—eyes on the Internet and ears to the streets. A child of hip-hop and overall student of the industry, Spiff has spent the last decade building his résumé, most notably as Rick Ross’ chief video director. Yet, the music producer and A&R at large can trace his wizardry behind the lens back to when reggaeton, a historically underground music, began to sweep Orlando (or Little Puerto Rico) circa early 2000s.

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